Creating a cookbook that truly resonates involves more than just writing down recipes. This goes for professional chefs and also for home cooks looking to share recipes and preserve family recipes for future generations. 

 Here’s a glimpse into some crucial aspects we might touch upon in our upcoming webinar, From Kitchen to Keepsake:

The Importance of Recipe Testing:

Every recipe in your book needs to be foolproof. Rigorous testing ensures accuracy, clarity, and delicious results for home cooks. This involves:

• Multiple Tests: Preparing each recipe several times to account for variations in ingredients and equipment.
• Clear Instructions: Writing concise and easy-to-follow steps, anticipating potential questions.
• Ingredient Precision: Specifying exact measurements and types of ingredients.

Scaling Restaurant Recipes for Home Cooks:

What works in a professional kitchen often needs adjustment for home cooking. This might involve:

• Reducing Quantities: Adapting large-batch recipes to serve smaller numbers.
• Simplifying Techniques: Modifying complex processes for home cooks with varying skill levels.
• Considering Equipment: Ensuring recipes can be made with standard home kitchen tools.

Captivating Food Photography:

Mouthwatering visuals are essential to entice readers. Great food photography can elevate your cookbook and make your recipes irresistible. Consider these tips:

• Natural Light: Often the most flattering light for food.
• Simple Styling: Let the food be the star. Use clean backgrounds and minimal props.
• Focus on Texture and Color: Highlight what makes your dishes appealing.

Don't miss this opportunity to learn how to transform your culinary passion into a powerful brand asset. Register for "From Kitchen to Keepsake" today! 

Join us on May 20th at 3pm Eastern/noon Pacific. 

Register here!

https://us06web.zoom.us/meeting/register/OSfj-EOZSy2q0ZhWqdV7Lw#/registration

We look forward to helping you craft your recipe for brand growth and as a lasting legacy. 

Meet Your Expert Presenters:

• Rachel Bell: Founder of Printer's Row, Publisher at Clyde Custom Publishing and Overcup Press, and board member of Xcelerate Women. With extensive experience in publishing, including roles at Adweek and as Vice President of PubWest book trade association, Rachel brings invaluable insights into the world of book creation and promotion.
• Jennifer Day: Senior Director of Catering at The Metropolitan Museum of Art. Jennifer's diverse background includes serving as Executive Chef at Upper Story by Charlie Palmer, Chef de Cuisine at Gourmet magazine, a seasoned recipe tester, and a former small business owner. Her culinary expertise and understanding of recipe development are unparalleled.
• Cindy Caparelli: President and Flavor Architect, Portland Bitters Project. Collaborator with Widmer Brewing, The Ritz-Carlton and Multnomah Whiskey Library. Former Vice President Oregon Bartenders' Guild, and herbalism and cooking instructor at Clackamas Community College and Portland Community College.
  
  We can't wait to see you there!